Overview

Emily has spent years creating award-winning, high-impact campaigns across both brand and employer brand worlds. She’s known for her belief that anyone can be creative — and that the most magnetic employer brands are often born not from big budgets, but from bold, honest ideas.

In this masterclass, Emily will pull back the curtain on her creative process — including the story behind how one simple photo, captured with no budget for International Women’s Day, went viral on LinkedIn with over 300K impressions in just a few days. You’ll learn the practical secrets behind how she did it — and how you can apply the same approach to your own employer brand.

Masterclass Structure

• 09:00 - 09:50 - Participant Registration
• 10:00 - 11:30 - Session 1
• 11:30 - 12:00 - Coffee Break
• 12:00 - 13:30 - Session 2
• 13:30 - 14:30 - Lunch Break
• 14:30 - 16:00 - Session 3

What You’ll Learn

• How to think and act like a creative — even when your resources are small.
• The simple storytelling principles behind content that cuts through online noise.
• How to transform your real culture — its strengths, trade-offs, and tensions — into stories candidates believe because they feel true.
• Why radical honesty outperforms polished slogans in attracting (and repelling) the right people.

The Workshop Experience

This isn’t a theory session. You’ll roll up your sleeves and apply Emily’s creative method directly to your own brand challenges. Through short, collaborative exercises, you’ll:
• Spot surprising story opportunities hiding in your daily culture.
• Reframe ordinary moments into attention-grabbing ideas.
• Craft bold, human-centered concepts you could post tomorrow.

You’ll Walk Away With

• A repeatable creative process you can use on any campaign.
• Sharper, more authentic brand language.
• New confidence that you don’t need an agency to create Employer Brand magic — you just need to unlock your own creativity.

The masterclass will be held in english and you can reserve your spot here. The seats are limited