If your careers page still talks about innovation, belonging, and a fast-paced environment, congratulations: you sound like everyone else. Empty words are quietly killing your employer brand and turning sharp candidates off before they even hit “apply.”
This masterclass is for teams ready to drop the vanilla messaging and use creativity to tell the uncomfortable, specific truth about what it’s really like to work with you. You’ll learn how to turn your real culture - strengths, trade-offs, tensions and all - into distinctive stories that candidates can actually feel and verify, instead of slogans they instantly distrust.
Expect practical creative exercises, and examples of employer brands that stand out by being radically honest, not louder. You will walk away with sharper language, bolder concepts, and a clear idea of how to make your employer brand count for the people who matter and turn the wrong people off on purpose.
The masterclass will be held in english and you can reserve your spot here. The seats are limited.
